Product specialist, engineer, marketeer and motorsports junkie with a background in the aerospace industry brings diverse portfolio of talent to join the fast-paced team at T Sportline.
LOS ANGELES, CA (June 28, 2022) T Sportline, a leading designer, marketer, distributor and e-commerce retailer of premium-branded aftermarket parts and accessories designed specifically for Tesla and other electric vehicles, announced that Eric Lassiter has joined the company as Product Manager, based at their new Atlanta Georgia facility.
Lassiter is no motorsports novice. He has been a gearhead most of his life; starting with motorcycles in grade school and more recently has moved to four-wheels, running an Audi Quattro in various Rallycross events across the country. He most recently worked on the North American Field Marketing team of Oakley, the leader in sports performance eyewear and outdoor products. Previously Lassiter was at local Georgia company Thomson Bike Parts, as design engineer and product manager for their bicycle components. He got his start in the manufacturing industry as an Aerospace Manufacturing Engineer at Thomson’s aerospace division L.H. Thomson Manufacturing where he was responsible for bringing high-precision machined parts to production for customers like Boeing, Gulfstream and Cessna.
“Eric’s passion for automotive coupled with the unique engineering and product management experience make him a great fit for T Sportline,” said Brian Reese, CEO of T Sportline. “I am excited to welcome Eric to the team and immediately engage him on our rapidly expanding product portfolio.”
“EVs are undoubtedly a huge part of the automotive aftermarket’s future. The EV space was at the top of my list for potential career moves. This opportunity at T Sportline came at such an amazing time in my career and I cannot be more excited to jump on an already stacked team of talented professionals,” said Lassiter. “The company has established itself as the destination for all things EV, anchored with an impressive offering of must-have Tesla upgrades. The growth trajectory is amazing, and I look forward to helping accelerate our product timelines.”
T Sportline, founded in 2013, is a pioneer and leading provider of premium-branded aftermarket parts and accessories designed specifically for Tesla and other leading enthusiast electric vehicles including Rivian R1T/R1S, Porsche Taycan and Audi e-tron GT, Ford Mustang Mach E and F150 Lightning. The company has developed a full suite of custom wheels and interior and exterior accessories that inspire customers interested in upgrading their Model S, Model 3, Model X, and Model Y with modifications that not only enhance the look of their cars but also provide tangible performance gains. A digitally native business, T Sportline sells both direct-to-customer via e-commerce and through a wholesale network of dealers, delivering a rich online content experience for Tesla enthusiasts.
T Sportline is actively looking for partnerships and acquisitions to help the company serve new EV platforms. Contact us at info@TSportline.com with interest.